
At the end of a whirlwind year that saw her transform from a viral star to a business mogul, Haliey Welch, also known as the “Hawk Tuah Girl,” is facing backlash for promoting a memecoin that crashed.
Welch announced that $HAWK had gone live. About two weeks later, her investors, who lost a combined $151,000, filed a lawsuit against the memecoin’s sellers, alleging that they unlawfully sold securities that hadn’t been registered with the U.S. Securities and Exchange Commission.

Welch posted a statement on X saying she is “committed to assisting the legal team representing individuals impacted.”
Welch had her breakout moment in June, when she was approached on the street by content creator DeArius Marlow to name “one move in bed that makes a man go crazy every time.”
“You gotta give ’em that ‘hawk tuah’ and spit on that thang,” Welch replied. It became a viral phrase shared millions of times over the following weeks.